Facebook: getting to know it as a marketing tool
February 28, 2011
Available on Amazon
The facebook marketing book explains how the network that was once for college students makes it easy for any-body’s business to create a page.
A very useful tool I learned about is that the new facebook actually allows businesses to analyze data that is automatically created for you. Businesses can see what posts generate the most traffic and when and use the information to increase page interaction.
Tips on organization and effective language will help make a business page look sleek and increase traffic. The book provides images of tools like custom tabs and customer incentives.
Bad facebook marketing is defined as empty fields of information and event invites posted without images.
The book tells any reader what they may not have been aware of; that their page has potential with the tools facebook now offers. The problem with the book is that it does not offer a how-to guide.
